Half Naked Ads

I have recently noticed that many ads in magazines, as well as many commericals and music videos portray women and men that are half naked. The women in the videos are barely wearing any clothes and there is always a sexual message. I think this further proves the audience subject and what people want to see and what they want to watch. I am not a huge fan of music videos but when I watch them, I find it odd how the women are dressed and sometimes the actions in the videos are uncomfortable. Its surprising because before it used to just be rap videos that portrayed women like this, but now country videos, pop videos and rock videos are like this as well. Even perfume and cologne ads are all of sexual nature these days. I am not sure why is and why audiences are so interested in this.